Need Hearing Care? Choose A Business Model!

Introduction You may not be aware of it…but when you choose a hearing provider you are also choosing a business model. One model works off the proposition that profits alone are the bottom line for generating future profitability. This model is exemplified by “Big Box” stores such as Costco and a legion of minimally trained hearing aid dispensers. The competing business model proposes that customer satisfaction drives customer loyalty…and customer loyalty drives profitability and growth. This business model is typified by audiologists trained in an end-to-end process of patient-centered hearing care. The following paragraphs will show that business model implementations …

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36 Million Americans Suffer Hearing Loss …May is Better Hearing Month

Dr. Li-Korotky wants you to know that hearing loss currently affects more than 36 million Americans. Although hearing problems are commonly associated with normal aging, more than half of all hearing-impaired individuals are younger than 65. With the increased use of personal music players (MP3s) and earbuds, the number of Americans experiencing hearing loss at a younger age is growing. Most Americans consider hearing loss a condition that is simply associated with aging, and don’t know how to recognize the condition or who is qualified to diagnose and treat the condition. In an effort to raise public awareness for the …

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